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Jennifer Baranoff's Portfolio

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Jennifer Baranoff's Portfolio

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Google

September 9, 2019 Jennifer Baranoff
Google_logo.png

UX Researcher, Categorical Search Research Lead
Geo (Google Search, Google Maps, Google Assistant)
Contract via Adecco

  • Develop research agenda and plans to shape product development for PM, UX, and engineering

  • Identified new business streams and concepts based on original qualitative research

  • Created archetypes for the team to generate future-forward opportunities and product vision

  • Invented product evaluation method that became the basis for the org-wide evaluation program

  • Conducted in-person moderated and remote unmoderated studies, surveys, and co-creation workshops

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frog

March 9, 2018 Jennifer Baranoff

Design Researcher / Interaction Designer

  • Drive the discovery phase of the design process to understand user needs, expectations, behaviors, and mental models

  • Research toolkit includes ethnographic interviews, contextual inquiry, observations, participatory design, diary studies, d.scout / vidlet, surveys, Wizard of Oz, focus groups, usability tests

  • Designed product, service, and experience concepts informed by user insights

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University of Madeira Interactive Technologies Institute

March 16, 2016 Jennifer Baranoff

Master’s in Human-Computer Interaction

  • Related Coursework: Capstone Project (RootIO), Collaboration on an interactive art installation on Joyce's Ulysses

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frog

January 1, 2016 Jennifer Baranoff

Design Research Intern

  • Uncovered rich insights that provide the foundation for idea generation, identifying business and service opportunities, and achieving market validation.
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University of Madeira Interactive Technologies Institute

January 1, 2016 Jennifer Baranoff

Master’s in Human-Computer Interaction

  • Coursework: Programming Usable Interfaces, Interaction Design Studio, Service Design, Information Visualization + Videomaking, Capstone Project (RootIO)

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Carnegie Mellon University

January 2, 2015 Jennifer Baranoff
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Master’s in Human-Computer Interaction

  • Coursework: User-Centered Research and Evaluation, Interaction Design Fundamentals, Methodology of Visualization, Electronic Media Studio: Sound & Light, Design & Policy for Humanitarian Change, Pro-Seminar
  • Design Challenges: Disney Imagineering Challenge, CHI Student Challenge
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Huge

January 1, 2015 Jennifer Baranoff
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Content Strategy School Intern

  • Planned for the creation, publication, and maintenance of relevant, engaging content on clients’ digital platforms
  • Presented deliverables to sample clients in the form of content audits, editorial style guides and timelines, and metadata schemas
  • Collaborated with designers, business strategists, and data analysts as part of Huge’s inaugural strategy school
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Map Kibera

February 17, 2014 Jennifer Baranoff
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Freelance UX Designer

  • Developed communication strategy for GroundTruth and related Map Kibera’s web platforms to increase  participation by donors, collaborators, researchers, and affected marginalized communities 
  • Applied design principles and information architecture to Map Kibera and GroundTruth’s websites
  • Introduced to information and communication technologies for development (ICT4D), incl. OpenStreetMap, Ushahidi, YouTube, WordPress
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US Department of Justice, Antitrust Division, Networks & Technology Section

August 1, 2013 Jennifer Baranoff
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Paralegal Specialist, GS-9 - Outstanding Scholar Program
2010 Assistant Attorney General’s Team Award for work on US vs. BCBShield-Michigan

  • Contributed to the shaping of investigative plans with senior attorneys and served as project manager for investigations in the financial services and software markets, incl. NASDAQ-NYSE, Anheuser-Busch-Grupo Modelo & “smartphone patent” acquisitions
  • Performed competitive analysis to approve/challenge incoming mergers under Hart-Scott Rodino Act and examine accusations of collusion, price-fixing, and bid rigging
  • Prepared for trial by aiding depositions and conducting extensive research and document review, in the thousands, involving a review of SEC filings, strategy presentations, due diligence, and e-mail
  • Wrote memos to distill interviews with foreign competition agencies, parties, customers, and competitors

 

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University of California, Berkeley

May 17, 2009 Jennifer Baranoff
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B.A. Economics, B.A. English
Regents' and Chancellor's Scholar

Internship/work experiences:

  • Department of Treasury, Office of the Western Hemisphere, Latin America Research Assistant
  • UC Berkeley Agricultural and Resource Economics Department, Research Assistant
  • Student Legal Clinic, Director
  • East Bay Sanctuary Covenant Refugee Clinic, Volunteer

 

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September 11, 2005 Jennifer Baranoff
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Download Resume (PDF)