UX Researcher, Categorical Search Research Lead
Geo (Google Search, Google Maps, Google Assistant)
Contract via Adecco

Develop research agenda and plans to shape product development for PM, UX, and engineering
Identified new business streams and concepts based on original qualitative research
Created archetypes for the team to generate future-forward opportunities and product vision
Invented product evaluation method that became the basis for the org-wide evaluation program
Conducted in-person moderated and remote unmoderated studies, surveys, and co-creation workshops