This project is under construction.
Disney has world class theme parks, resorts, cruise ships, and other entertainment venues that are highly popular with families from all around the world. We challenge you to take what Disney does best today and apply it to transportation within a major city. Your uniquely Disney transportation experience should include station/stops and vehicle designs that reflect the diversity of the city, and are accessible, energy-friendly, and fun.
In the early 20th century, 500,000 Americans were visiting Havana every year.
La Bandada, our transportation service, is Spanish for “the flock.” My team was inspired first and foremost by the idea of a self-regulating and autonomous system; the existing coco taxis of Havana will be transformed into self-driving flocks of vehicles seamlessly moving across the city to wherever the greatest demand is at any given moment. The vehicles are centrally dispatched, but they communicate with each other to avoid traffic jams or obstacles. Locations will be optimized by both population density and tourist attractions such as the Teatro Nacional and Plaza Catedral.
Although one of the symbols of Cuba is the brightly-colored classic cars, the reality is that these cars are too expensive for most Cubans, reliant on second-hand imported parts, and extremely polluting. Modernizing a city's transportation system should take sustainability and environmental effects into account. We discovered that birds have been used to measure smog by flying around areas with sensors attached to them. We pay tribute to his idea and further enhance the bandada flock motif.
Both the cocos and the new outer-city bus system will run on electricity rather than diesel. To be a truly immersive experience, people need to get around not just within the city limits, but also to the surrounding areas. Buses will have a dedicated lane to avoid other forms of traffic, GPS systems so passengers know exactly where their bus is, and will include “live” music at the stations. A new local band will be featured every day through hologram, streaming at each stop. The sound barrier along the bus line is filled with the hand-painted frames of a short film, such that your window transforms into a movie screen. Havana is a dynamic city that harbors a love of music, dance, and spontaneity which La Bandada aims to capture and let all visitors enjoy.
Congratulations to the winners! I'm proud to say that my team made it to the semi-finals. Team Coco included Jeff Harris, Ron Kim, and Katie Ramp.